Social Marketing Trends 2021

The biggest story will be Instagram trying out a new approach to user home feeds in 2021, with some users set to open to a Stories feed, similar to TikTok's home video stream. TikTok had a transformative impact in the second half of 2020 and will influence future competitive trends. Messengers will continue to explode and supercharge the evolution of communications. We will see integrated platforms that allow users to communicate on multiple social media sites.